eEVOS
EURONAS GmbH is an awards winning company based in Munich, Germany. Their products supply maximum data security, unbeatable savings and powerful features to enterprises of all sizes. For many years now I create their marketing materials – their website, products identity, brochures.
research
Research is always a starting step in my identity process because it helps me understand better the business and soak in client’s everyday ecosystem.
This time I was briefed to create a logo for euroNAS latest product eEVOS (euroNAS Enterprise Virtualization OS) providing:
“…complete storage and virtualization solution with great performance, high-availability, and manageability features.”
Although my years experience, this obscure and nerdy matter still triggers me instantly google their brief phrase by phrase.
the concept
euroNAS preferably wanted a symbol mark in their logo. My researches outlined three common geometry forms applied while representing storage and virtualization: square boxes, clouds and nets.
In certain projection outline of a square box is a hexagon. This creates simple and memorable metaphor.
Hexagon – Honeycomb – Storage.
Bellow are shown the variants presented to euroNAS.
Variant 1
.. perfect storage OS combined with high-end virtualization hypervisor”
Hexagon – Honeycomb – Storage
Variant 2
.. perfect storage OS combined with high-end virtualization hypervisor”
Hexagon – Honeycomb – Storage
Variant 3
is an answer to client’s ask for variant where product logo is a close derivate to company logo
solution
All variants was presented and very soon they decided variant 1 best serves and represents their newest product eEVOS. Next steps in creating the logo were refining type and colors.
result
Lately euroNAS were recognized by CIOReview as one of the most prommissing
“top 20 storage solution providers 2016”
It’s great I had the chance to contribute and add some color to their brand new product.
