We were approched by German office of Chimec GmbH to design their stationary. The company has just launched a new version of their website and refined their logo colours but so far does not have established rigid identity model. The concept of new stationary relied on company statement on who they are and their corporate pholosophy:
We believe in the Relationship and client’s loyalty, in understanding and sharing their goals, integrating with their staff and processes. We trust People, fostering their growth and promoting their commitment. We believe in Imagination and Creativity, in seeking constantly new approaches, ideas and solutions.
Above statements were taken into the process of creating company’s letterhead, fax template, invoice and a cover concept.
Chemistry is an old and established industry but the attitude of the company is modern, dynamic and humanistic, so I wanted to echo this approach in their stationary.
Chimec logo mark is a square dynamically tilted to 45 degree, so this became my research starting point.